Has Kim ruined her hair? Reality star’s blonde locks look frazzled after bleaching THREE times in three weeks
Kim Kardashian debuted her platinum blonde locks on March 5 just in time for Paris Fashon Week.
The 34-year-old reality star has raised concerns that over-bleaching is damaging her once lustrous dark tresses.
Even Kim admits that the blonde process takes a lot of work and upkeep, and the proof seems to be in the brittle, dull-looking platinum hair that she's been sporting in recent days.
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Frayed and frazzled: Kim Kardashian's blonde hair appears to have suffered in the bleaching process and looked ragged during a Sunday outing in Malibu, CA with husband Kanye West and their daughter North

Hard going: Even Kim admits that the blonde process takes a lot of work and upkeep, and the proof seems to be in the brittle, dull-looking platinum hair that she's been sporting in recent days
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Race to shop Kim's racer back tank top by Faith Connexion
Even when she's just hanging out with her family at the beach, Kim Kardashian does not rest on her style laurels.
She looked as glamorous as ever, wearing an olive green silk tank layered over another vest top and teamed with a belted pencil skirt that she's worn several times before.
The loose-fitting silk material elevates an otherwise simple outfit while the neutral tones of her ensemble complements her blonde tresses, creating a striking effect.
Kim's racer back tank top is by Faith Connexion, which is rumoured to be designed by former Balmain designer Christophe Decarnin. Although not exactly budget-friendly, the silk texture and classic style makes it a worthy investment piece. This luxe basic is super versatile, making the cost-per-wear a no-brainer. Click the link (right) to buy it now at Intermix.
Alternatively, see our edit below to keep up with Kim for less. With options starting from just £7.99 at New Look, you can afford to buy one of each!
She looked as glamorous as ever, wearing an olive green silk tank layered over another vest top and teamed with a belted pencil skirt that she's worn several times before.
The loose-fitting silk material elevates an otherwise simple outfit while the neutral tones of her ensemble complements her blonde tresses, creating a striking effect.
Kim's racer back tank top is by Faith Connexion, which is rumoured to be designed by former Balmain designer Christophe Decarnin. Although not exactly budget-friendly, the silk texture and classic style makes it a worthy investment piece. This luxe basic is super versatile, making the cost-per-wear a no-brainer. Click the link (right) to buy it now at Intermix.
Alternatively, see our edit below to keep up with Kim for less. With options starting from just £7.99 at New Look, you can afford to buy one of each!
Kim raised the red flag when she posted an Instagram of her getting her hair dyed platinum last week before a photoshoot on the rocks in Malibu, California.
'Being blonde is a full time job!' Mrs. Kanye West wrote in the caption.
Kim posted the first picture of her in the blonding chair on March 5, writing: 'So I went platinum! I have the best team.'
Then four days later, she was back in the chair for another bleach job, writing: 'It's hard out here for a platinum pimp! Thank you @FredericMennetrier for touching up my blonde!'

Listless: The 34-year-old's once lustrous dark locks have given way to what looks like an unmanageable bob

'Being blonde is a full time job': Kim conceded that being blonde and staying blonde takes a lot of work not to mention chemicals

Root of the problem: As a natural dark brunette, Kim's roots will start to show a couple days after the salon visit
After this third bleaching, Kim's hair looked thoroughly dry without body or shine.
During a family outing in Malibu with husband Kanye and their daughter North, 21 months, Kim wore her worn locks pulled back in a hasty ponytail.
Strands had fallen out and blew listlessly in the ocean breeze.
Celebrity hairdresser Andrew Jose, ambassador for Salon Science, had warned that if she's not careful, Kim could suffer some serious breakage due to her blonde preference.

Serious breakage: Celebrity hairdresser Andrew Jose, ambassador for Salon Science, had warned that if she's not careful, Kim could suffer some serious breakage due to her blonde preference

White-blonde: Kim sported flaxen hair while stepping out to the KUWTK studio in LA on March 16

Sun-kissed or sun-burnt look: Looking closely, the reality star's hair was showing signs of dullness in this Instagram she posted on March 16
Andrew, who has styled the tresses of Alanis Morissette, Jamie Campbell Bower and Louise Redknapp, said: 'This type of bleach blonde look goes beyond fashion and if done well can look high-end and powerful.
'Be warned though, this look is definitely not for the faint-hearted. Not only does maintaining the regrowth take a lot of commitment but the chemical process of bleach on the hair can be incredibly damaging.'
Andrew continued: 'Of all the colouring methods, bleach is the most damaging, and should always be done professionally and slowly.

Hair affair: The then-brunette fashionista luxuriated in another pre-blonde hair styling session
'Bleaching raises the cuticle on the hair, removing colour pigment permanently from the hair shaft, a process which is called oxidation.
'Bleaching can permanently raise the cuticle, leaving hair dry, brittle and porous. Overlapping bleach in the same place leaves hair feeling weak and elastic, which can then lead to hair breakage.'
He added: 'Overuse and repeated application of bleach to the scalp can strip the hair of moisture and damage the follicle.
'This may cause the hair to either fall out from the root or to break at the weakest point along the hair shaft.'

Shining through: Kim displayed the kind of shining, luxurious and healthy hair that many can only wish for; she was pictured on March 3, two days before going platinum
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